Content Marketing Manager

UPchieve is hiring!

About

About UPchieve
UPchieve is an edtech nonprofit that provides free, 24/7 online tutoring and college counseling to low-income high school students in the U.S. Using our app, students can request and get paired with a live, volunteer tutor in under 5 minutes. Our mission is to democratize access to academic support so that all students, regardless of income, have an equal opportunity to finish high school, attend college, and achieve upward mobility. So far, we’ve matched 40,000+ on-demand tutoring requests from 10,000+ students across all 50 states. Our work has also been recognized by Forbes and TIME, and our funders include both Y Combinator and the Gates Foundation.

Who we’re looking for
We’re a small team taking on the monumental challenge of democratizing access to academic support. That means we need team members who are excited by autonomy and willing to work on projects outside the scope of their job description if needed. Regardless of role, we also look for candidates who have a personal connection to our cause or a demonstrable interest in education or serving low-income populations.

About Our Team & Office

  • We’re a remote-first team (in non-COVID times, we also have a dog-friendly office in Brooklyn, NY)
  • We highly value diversity of experiences and perspectives. 2/3 of the team are people of color, and many of us have personal experience growing up low-income or navigating nontraditional educational pathways
  • We believe working full-time means 40 hours/week. Non-work stuff is important too!

Our Benefits

  • 3 weeks paid vacation AND 3 weeks of paid holidays (including all days between Christmas Eve and New Year’s Day)
  • Flexible work schedule (choose your own hours)
  • $1,000 annual professional development budget (learning and self-improvement is a huge part of our work culture!)
  • We offer up to 100% covered health insurance on select plans that start on your first day!

Job Description

UPchieve is looking to hire a Content Marketing Manager, you'll be the second-ever marketing hire! You will have the important responsibility of building our brand to reach and inspire low-income high school students to fulfill their academic potential. You'll be a key force in driving UPchieve's content strategy and have the unique opportunity to be the face and voice of our social media. You'll report to the Director of Growth Marketing to develop and execute strategies to help UPchieve reach key growth milestones in 2022 and beyond.

What you'll do:

  • Develop and own the day-to-day execution of UPchieve's content strategy and editorial calendar
  • Be the face and voice of UPchieve’s social media by creating educational and entertaining videos
  • Write clean and captivating copy for our online assets, spanning across social, website, email, and app
  • Create simple and well-designed graphics using Canva Pro or your preferred tool
  • Monitor metrics and report out on content performance to iterate and improve content strategy
  • Work with the marketing team to prioritize and fulfill marketing requests from other stakeholders
  • Recruit and manage contractors, interns, and volunteers to build team capacity

Preferred Experience

This role might be right for you if:

  • You absolutely love to create fun and engaging content! This role will be responsible for all aspects of content creation from writing, graphic design, and making short social media videos.
  • You feel a strong connection and care deeply about the low-income high school student population and want to leave a positive impact.
  • You’re super excited by the idea of working at one of the fastest growing early stage edtech nonprofits. One of only two edtech nonprofits to have ever been backed by Y Combinator!

We're looking for someone who:

  • Has a proven track record of creating compelling content, managing a brand, and growing an audience
  • Has a great sense of humor, understands Gen Z pop culture, and thinks in memes.
  • Has experience creating, hosting, and editing TikTok videos… or is ready to learn!
  • Has a good design eye and feels comfortable using Canva Pro or an equivalent graphic design tool
  • Understands SEO fundamentals and can execute low-hanging optimizations
  • Is a self-starter and able to independently move projects forward by prioritizing tasks and staying focused on execution
  • Bonus: Live online webinars and/or podcasting experience
  • Bonus: Paid social ads experience in Gen Z platforms (TikTok, Snapchat, and Instagram) and/or Google Search Ads
  • Bonus: Technical SEO experience

Recruitment Process

Please submit your resume and a short paragraph about why you're a good fit for the role.

Additional Information

  • Contract Type: Full-Time
  • Start Date: 01 February 2022
  • Location: Brooklyn, United States (11201)
  • Possible full remote
  • Salary: between 55000$ and 70000$ / year